Job Description
We are looking for a visionary Lead SEO Strategist to architect the future of our organic growth at Vertex Innovations. In this pivotal role, you will not only manage our search performance but also define the SEO roadmap for the next decade, anticipating trends like AI-driven search and voice optimization. You will lead a high-performing team of content and technical specialists to dominate search rankings and drive qualified traffic.
Why Join Us?
- Work with cutting-edge technology and a data-first approach.
- Shape the future of digital marketing with a forward-thinking team.
- Competitive compensation package and equity options.
Responsibilities
- Strategic Planning: Develop and execute comprehensive long-term SEO strategies aligned with business goals, focusing on 2026 and beyond.
- Technical Mastery: Oversee complex technical SEO initiatives, including site architecture, schema markup, Core Web Vitals optimization, and site migration strategies.
- Content Leadership: Partner with editorial teams to create data-driven content calendars that maximize topical authority and user intent.
- Link Building: Lead high-level outreach campaigns to acquire premium backlinks and build a robust domain authority profile.
- Competitive Analysis: Conduct in-depth audits of competitor strategies to identify opportunities and market gaps.
- Analytics & Reporting: Utilize advanced analytics to track performance, generate actionable insights, and report ROI to C-level stakeholders.
- Team Mentorship: Mentor junior SEO analysts and foster a culture of continuous learning and innovation within the marketing department.
Qualifications
- Experience: Minimum of 7+ years of progressive SEO experience, with at least 2 years in a leadership or strategic capacity.
- Technical Skills: Deep understanding of Google Search Console, Google Analytics 4, and technical SEO principles (XML sitemaps, robots.txt, crawl budgets).
- Tools: Proficiency in SEO tools such as SEMrush, Ahrefs, Moz Pro, or similar enterprise-grade platforms.
- Algorithm Knowledge: Strong grasp of Google’s latest algorithm updates and ranking factors, including E-E-A-T and Core Web Vitals.
- Communication: Excellent verbal and written communication skills with the ability to translate technical data into business value.
- Education: Bachelor’s degree in Marketing, Computer Science, Business Administration, or a related field.
- Soft Skills: Proven ability to manage cross-functional teams and handle high-pressure projects.