Job Description
The Opportunity: We are looking for a visionary Senior SEO Specialist to elevate our digital presence in the competitive San Francisco market. As a key member of our growth team, you will define the SEO roadmap, ensuring our brand dominates search results through technical excellence and strategic content planning.
You will work at the intersection of data, technology, and creativity, optimizing our web infrastructure to deliver measurable ROI and sustainable organic growth.
Responsibilities
- Lead comprehensive technical SEO audits to identify crawlability issues, site speed bottlenecks, and indexing errors.
- Develop and execute data-driven content strategies that align with user intent and high-volume keywords.
- Optimize on-page elements including meta tags, headers, internal linking, and schema markup for maximum visibility.
- Drive off-page SEO initiatives, focusing on acquiring high-authority backlinks and building strategic partnerships.
- Analyze search trends and competitor landscapes to refine our SEO tactics and stay ahead of algorithm updates.
- Collaborate with cross-functional teams (developers, designers, content writers) to implement SEO best practices.
- Generate monthly performance reports, tracking key metrics such as organic traffic, conversion rates, and SERP rankings.
Qualifications
- 3-5+ years of proven experience in SEO, with a demonstrable track record of improving organic traffic and search rankings.
- Expert proficiency in Google Analytics 4, Google Search Console, and SEO tools (Ahrefs, SEMrush, Moz).
- Strong technical understanding of HTML, CSS, and JavaScript to support on-site optimization.
- Experience with A/B testing and conversion rate optimization (CRO) is highly desirable.
- Excellent analytical skills with the ability to translate complex data into actionable business insights.
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent professional experience).
- Ability to thrive in a fast-paced, agile environment.