Job Description
Are you a data-driven SEO strategist looking to make a tangible impact on a global scale? Zenith Digital is expanding our high-performance marketing team and is seeking a visionary Senior SEO Specialist to lead our organic growth initiatives. In this pivotal role, you will be responsible for developing and executing data-backed SEO strategies that drive traffic, increase brand visibility, and maximize conversion rates.
At Zenith Digital, we don't just chase rankings; we build sustainable digital ecosystems. You will collaborate closely with our content, engineering, and product teams to ensure our digital presence is not only discoverable but also user-centric and technically superior.
Responsibilities
- Strategy Development: Design and implement comprehensive SEO strategies for web and mobile properties, focusing on both organic search visibility and keyword targeting.
- Technical SEO: Conduct thorough site audits to identify and resolve technical issues that hinder search engine crawling and indexing, including site speed optimization and schema markup implementation.
- Content Optimization: Partner with content creators to develop high-value, keyword-rich content strategies that resonate with our target audience and rank well in SERPs.
- Analytics & Reporting: Monitor key performance indicators (KPIs) using Google Analytics, Search Console, and third-party tools to track progress, generate reports, and provide actionable insights.
- Link Building: Oversee and execute white-hat link-building campaigns to enhance domain authority and improve backlink profiles.
- Competitive Analysis: Analyze competitor strategies and market trends to identify new opportunities and stay ahead of algorithm updates.
Qualifications
- Experience: Minimum of 5+ years of experience in SEO, with a proven track record of improving organic search rankings and driving traffic growth for enterprise-level websites.
- Technical Proficiency: Deep understanding of HTML, CSS, JavaScript, and website architecture. Familiarity with CMS platforms (WordPress, Drupal, or custom) is highly desirable.
- Tool Mastery: Advanced proficiency with SEO tools such as SEMrush, Ahrefs, Moz, Google Analytics, and Google Search Console.
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
- Communication: Excellent written and verbal communication skills, with the ability to explain complex technical concepts to non-technical stakeholders.
- Problem Solving: Strong analytical mindset with the ability to troubleshoot issues and develop innovative solutions.